AI Food R&D
We develop and test new ways to create food with generative tools.
Textures, liquids, melting, condensation, packaging, continuity, movement.
For difficult shots, we build the method before we build the final image.
01Showreel16:9
Redhot commercial video production
Redhot showreel
02PositioningFood / Direction
Food. Directed.
We direct and produce food and beverage imagery.
AI first. CGI, tabletop and live action when the shot needs them.
03Food imageSpecificity
Food is a very specific kind of image
A drink has to feel cold. Chocolate has to melt right. Sauce needs weight, gloss and movement. Fresh has to look fresh.
We have 20+ years of experience working with these details — across tabletop, high-speed, motion control, CGI and now generative AI.
04How we workPartners
How We Work
With AgenciesSenior food and AI expertise without building an in-house team.
We join at concept, pitch or production stage.
We test what can work in AI, build proof of concept and supervise specialist teams through delivery.
White-label when needed, as an external food and AI unit.
With Production CompaniesSpecialist AI-food capability inside your production.
We join for a single shot, a food sequence or the full project.
We define the right mix of AI, CGI and live action, run tests and supervise specialist teams.
The production company keeps the client and production structure. We take responsibility for the food side.
With DirectorsFrom a strong idea to a production-ready food shot.
We help develop and test difficult food scenes before production.
We explore the idea in AI, build key tests and find the right combination of AI, CGI and live action.
The director keeps creative control. We focus on the product and how the shot gets made.
With BrandsOne consistent view of the product across teams and technologies.
We work as an external food creative director and AI production supervisor.
We review briefs, evaluate production approaches, test new methods and keep the product consistent across different agencies and production partners.
With ongoing work, we build knowledge around the brand’s products, packaging, textures and visual rules.
05PracticeR&D / Direction
Practice
Direction & Supervision
We can lead the food side of a project from start to finish, or join an existing agency, production company or director’s team.
We develop the visual approach, test difficult scenes and supervise AI, CGI and live-action teams through the final frame.
We can create key AI elements in-house and build the wider production team around the project.
AI artists, CGI, Houdini, compositing, tabletop, high-speed, motion control, food styling, live action and post-production are brought in as needed.
We develop the solution, brief the specialists, review the work in progress and take the food image through final approval.
06AboutStudio
Independent / AI-first
An independent AI-first studio focused on food and beverage imagery.
Today that experience is applied to generative production: developing new AI-food methods, directing complex product imagery and supervising the specialist teams behind it.
We keep the core team senior and compact, and build each production around the needs of the image.
07ContactContacts
Let’s work together.
Anna Kochanova
Executive producer